Winter Must-Haves: Foundation

Your goal is to always have luminous, glowing skin without feeling like you are wearing heavy makeup that is caked on.  The days of old, cakey, orange makeup are gone.  If you are afraid, fear not!   The new foundations that are available will brighten up your look!  Foundations have improved over the years to provide a flawless airbrush quality without the airbrush price.  Current foundations have a very fine milled texture, which allows the foundation to lay very close to the skin.  This gives you a fresh, smooth canvas without emphasizing lines and wrinkles.  Most foundations are translucent in nature, allowing your natural skin color to glow through.  This avoids the “mask affect” of thick and caked on makeup.

Besides the smooth canvas that foundation creates for your face, the added benefit of wearing it daily is that it provides an extra barrier between your skin and the elements.  I previously wrote about the need for that barrier here.  Check it out for a refresher.

Don’t Skip the Sunscreen!

Foundation should always be worn over a sunscreen.  While it is true that a lot of products on the market have SPF in them, you definitely shouldn’t rely on the SPF in the foundation alone to give you the protection you need.  The percentage of sunscreen that makes up the foundation is not adequate for reliable coverage.  Furthermore, most foundations have a Sun Protection Factor of 15 or 20.  You should be wearing an SPF 30 or above every day to protect against skin damaging rays.  For individuals who have rosacia or extremely sensitive skin, you should use sun block as opposed to sunscreen.  The physical block made from titanium dioxide truly blocks all harmful rays and will keep your skin protected from damaging rays and looking younger.

Foundation Choices… You Have Options!

The right foundation will create an even tone and brighten your face making you look radiant and alive.  Foundations can be formulated to correct any yellow or blue tones in your skin, and minimize occasional or chronic redness.  How do you pick your color?  Come on in to wendycityfaces and let me color match you and make sure you’re getting the best color that will neutralize all the red and blue tones on your face for the best possible luminous you.

One foundation that is excellent for all skin types is wendycityfaces Superior HD Foundation.  It comes in 18 colors, and is lightweight, oil free, and loaded with great antioxidants.  Another favorite is Luxe from Glo Minerals.  It is also a HD product that provides lightweight smooth coverage.  One benefit of this foundation is that it has diamond powder, which will give a nice reflective luminous quality to your skin.  Both of these foundations will give you a smooth, light finish without the risk of looking overdone.

Another option to ensure your color is exactly matched for you is to have your foundation custom blended for you.  wendycityfaces offers custom blend foundation which is perfectly formulated to your specific needs at a reasonable price!

For those with chronic redness, Illuminaré is a good option for you.  It is a liquid foundation with sun block.  Spread thinly over the face, it provides great coverage from the elements but still covers up rosacia and breakouts.  It is non-oily and is a very potent protection that stays all day.

As the weather warms up, you may want to consider using wendycityfaces baked mineral foundation or Glo Minerals pressed powder base in place of your liquid foundation.  It is excellent over a sun block for nice, light even coverage.  They are both excellent over a pure sun block, or on top of the Glo Minerals Tinted Moisturizing SPF 30.


Your liquid foundations can be applied with a foundation brush or with your fingers.  Applied Start by applying under your eyes and moving across the cheek and down the face.  I encourage you to next use your concealer over your foundation (despite popular belief that it should go on in the opposite order).  Follow this by setting the whole look with high definition powder for all day staying power.

A Final Note

Whether you’ve worn foundation all your life, or you are just exploring its uses now, don’t go it alone!  I’d love to help you find your best fit foundation in my Aurora studio.  Contact me today to set up your appointment!

Moisture and Mask Month!

Happy New Year! It is moisture and mask month at Wendycityfaces!

This year, I encourage you to establish a consistent nighttime routine for radiant skin with improved moisture. Your ideal routine should include a cleanser, toner, upgraded moisturizer, a specialty serum, and an eye care product.

With the dry wind and indoor heat pumping, it is important to stay moisturized this time of year. No matter your skin type, everyone needs a little more in the winter. Start with a cleanser that will not strip moisture from your skin, such as an essential cleansing oil or milky cleanser. These cleansers will remove makeup and soften your skin. It is ideal for dry skin and mature skin, but is beneficial with all skin types. If the idea of using an oil to cleanse makes you nervous, try a hydrating gel cleanser.

Boosting Moisture

Following your cleanser, you should choose a serum to boost moisture. Dry skin will benefit from a creamy serum with peptides and antioxidants. Improve your skin’s ability to retain moisture with a hyaluronic acid, which can be found in many high-quality moisturizing serums. Following your serum, you should use a creamy moisturizer. All skin types will benefit by using a thicker moisturizer in the winter months. A quality moisturizer will not include ingredients like mineral oil, bees wax and paraffin. These ingredients will not molecularly penetrate the skin. They sit on top of the skin and create a barrier between the environment and your skin, but they will not replenish moisture. Creating a barrier during extremely cold weather is important, but should work hand in hand with replenishing the moisture deep into your skin. Ingredients such as algae, seaweed, and hyaluronic acid are indicators that the product will penetrate the skin molecularly.


Winter is also a good time of year to use a mask, once or twice a week, to improve the moisture level of your skin. My favorite for normal or sensitive skin would be a soothing gel mask. This mask is made with Vitamin A and Wild Yam, and penetrates into the skin. Left on for 15 – 20 minutes, you will find that most of the moisture will soak in. Rinse off any excess mask and follow with a moisturizer.

Dry and mature skins need a creamy mask such as a restorative mask.  Restorative mask is recommended for extremely dry or mature skin.  Its thick creamy texture is loaded with Shea Butter and rich antioxidants which will improve your skin’s strength, resilience and elasticity.

Moisturized skin looks radiant, plumped up, and is smoother to the touch. Moisturizing your skin appropriately alleviates fine lines and wrinkles, leading to younger looking skin.  On the contrary, dry skin feels uncomfortable and tends to have a leathery, dull appearance.  Skin that is under-moisturized will be tight, which increases the likelihood of acne causing agents to stay within your pores and create more acne.

Pay Attention to your Eyes and Lips!

Don’t forget your lips! Using a Vitamin E stick or Lip Balm will help keep your lips smooth and moisturized. Avoid products with mineral oil and menthol, which will typically make a chapped lip worse.

The skin around your eyes is the one area that has no oil glands, which means that eyes need maximum hydration. Adding your hyaluronic serum or a light weight eye cream with Vitamin K for young skin is helpful. More mature skin needs a richer product. Look for products that will retain the moisture.

Extended Exposure

Another winter tip is to include a barrier balm type product when facing the cold outdoors for extended periods of time.  Layering products like Barrier Balm or Aquaphor Ointment over your SPF sunscreen will seal in moisture during extended exposure to cold and wind. The oil in these products is very fine and won’t clog the skin.

A Final Word

Developing an effective skincare routine takes time and effort.  The amount of steps and products outlined in this blog may seem daunting.  Try to implement one small change each week, and before you know it you will have radiant skin full of moisture!  wendycityfaces is a licensed gloTherapeutics retailer.  If you would like assistance with choosing the best products for your face or implementing a routine that works well for you, feel free to contact  wendycityfaces to schedule a facial and skin consultation.